The rise of fashion rental
Being part of the circular economy, we are seeing an increasing number of start-ups and innovative frontrunners offering fashion rental. Varying from one-time rental of a designer dress to a clothing library where you can rent your daily outfit. Who are these challengers who aim to conquer the traditional fashion retail market? Do rental models in fashion really contribute to a circular and sustainable world? And what does ‘design for circularity’ mean when we make clothes for rent and not for sale? That’s what the editorial series ‘The Rise of Fashion Rental’ is all about.